“More jars of Vegemite are sold each year than there are men, women and children in the entire country. But most would struggle to name the man who invented it.”
Jamie Callister, the author of The Man who Invented Vegemite, has a point. Many Australians remember the advertising slogan “happy little Vegemite” and the iconic radio jingle that first played in 1954. They can hum along to the Men at Work hit song of 1982, Down Under, with its reference to a Vegemite sandwich. They can pick out the bright yellow lid and labelling of the black, sticky spread from the far end of a supermarket aisle, and are likely to know it’s rich in vitamin B.
But unlike Vegemite itself, Cyril Percy Callister – a humble chemist from country Victoria who created the spread – isn’t a household name. Read the full article here.