Tag Archives: restaurant reservations

Why playing hard to get works for David Chang

It’s funny how much you suddenly want something, when it’s out of reach. So it was when I decided to make a reservation at Momofuku Seiobo — the Sydney branch of New York hot-shot David Chang’s restaurant empire.

Unfortunately for me — and the birthday boy I was hoping to surprise — the decision was not mine, but that of an online reservation system that required much jumping through hoops on the customer’s part.

With every hoop, my determination (or desperation) to land a table grew, even though I was nonplussed at the start.

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